Simon Herzog, Professional Programs Manager, CIID

Simon teaches designers about business and businesspeople about design. He is passionate about working in fast-paced cross-disciplinary environments that enable radical change and impact. With a background in sociology from Columbia University, early-stage investing in New York's startup scene, and interaction and service design at CIID, he has worked in environments such as prisons, project buildings, and venture capital boardrooms. This hybrid experience between field work, design, and business makes him particularly attuned to creating strategic and financial viability through service design informed by real-world insights. Or, more simply: creating services that work, solve problems, and delight.


Nuria Solsona, Service Design Consultant

Nuria is an independent service design consultant and a Livework associate based in Barcelona. She has built an expertise in service innovation. Her work has focused on the area of customer service strategy and organizational transformation by working with leading organizations including the BBC, Kone, Telefonica, Amex, MasterCard, London Underground and the government of Thailand. Nuria regularly works on corporate and non-corporate trainings that empower internal teams to improve their own services by embedding the service design and design thinking approach in their everyday practices. Nuria is also a professor of service design in the design and business universities of Aalto and ESADE.