This course is ideal for...

Anyone responsible for creating or delivering products and services, understanding customers and users and improving their experience, or managing such a process. Enthusiastic past participants in Greece have included professionals from product, marketing, HR, usability, front-end development, and designers of all kinds, from industries such as Banking and Insurance, Telecommunications, Business Consultants, Maritime, and IT Solutions.

This is an introductory course focusing on practical design processes, and is particularly suited for multidisciplinary project teams working towards a common goal, and we encourage teams to join as a group to acquire fluency in a new shared language and methodology.

Due to the small course size we are able to give a lot of individual attention and support to all participants and have time to go in-depth when needed.

Testimonials from previous runs:

An eye-opening workshop experience that focused on implementable design techniques, while conducted by a passionate and engaging team of instructors.

- Nikoleta Boutserou, Head of Customer Service Operations, Alpha Bank SA 


We all need to be able to understand our business environment and empathize our stakeholders and/or clients, and this is a great, structured way of working to achieve a better understanding and results. 

- Anna Zachou, Head of Marketing and Product Development, Chrysi Eukairia


“A very interesting topic delivered as a hands-on experience.
I enjoyed it all the way and I'm eager to apply the lessons learned in my work environment!”

- Dimitris Komnakos, Product Director, Commsquare


"Extremely applicable to design services and provide solutions while having the end users in mind."

– Augusto Bianchi, User Experience Design Architect, PMI.COM


"A holistic way of how to identify, evaluate and satisfy customer's needs."

- Nikos Matthaios, Senior Executive Advisor Marketing & Communications, National Bank of Greece


 "An eye opening experience!"

– Maria Leontiou, Head of Innovation, Eurobank


"Totally different experience!

Knowledge, entertainment & action, are beautifully combined together!!!"

- Konstantina Andreaki, Alpha Bank


"A whole new practical way of applying design thinking into finding solutions and getting to know your customer’s needs"

– Bob Alexandropoulos, Digital Art Director