This course is ideal for...
Anyone responsible for creating or delivering products and services, understanding customers and users and improving their experience, or managing such a process. Enthusiastic past participants have included professionals from product, marketing, HR, usability, front-end development, and designers of all kinds. The course is particularly suited for multidisciplinary project teams working towards a common goal, and we encourage teams to join as a group to acquire fluency in a new shared language and methodology.
We have trained participants from environments as diverse as Google, the New York Times, Singapore Airlines, Wolff Olins, and many others. This is an introductory course focusing on practical design processes in their entirety, but we welcome designers from any fields who wish to become more human-centered and holistic in their approach. Due to the small course size we are able to give a lot of individual attention and support to all participants and have time to go in-depth when needed.
Testimonials from previous workshops:
"A transformational seminar that makes us believe in a brighter future: the one we are going to build."
- Cécile Catalano, Innovation coordinator, Geneva
"The course was really interesting for me and I really want to share all the learnings with the rest of the company. I would want to make the most of all this knowledge and learnings to apply them in my company and lead a transformation process which is needed across the whole industry."
- Clara Peñalver, Global Head of Content at Pepe Jeans London
"An eye-opening workshop experience that focused on implementable design techniques, while conducted by a passionate and engaging team of instructors."
- Nikoleta Boutserou, Head of Customer Service Operations, Alpha Bank SA
"We all need to be able to understand our business environment and empathize our stakeholders and/or clients, and this is a great, structured way of working to achieve a better understanding and results."
- Anna Zachou, Head of Marketing and Product Development, Chrysi Eukairia
“A very interesting topic delivered as a hands-on experience.
I enjoyed it all the way and I'm eager to apply the lessons learned in my work environment!”
- Dimitris Komnakos, Product Director, Commsquare
"Extremely applicable to design services and provide solutions while having the end users in mind."
– Augusto Bianchi, User Experience Design Architect, PMI.COM
"A holistic way of how to identify, evaluate and satisfy customer's needs."
- Nikos Matthaios, Senior Executive Advisor Marketing & Communications, National Bank of Greece
"An eye opening experience!"
– Maria Leontiou, Head of Innovation, Eurobank
"Totally different experience!
Knowledge, entertainment & action, are beautifully combined together!!!"
- Konstantina Andreaki, Alpha Bank
"A whole new practical way of applying design thinking into finding solutions and getting to know your customer’s needs"
– Bob Alexandropoulos, Digital Art Director